Silver savers embracing online banking

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Written by: Emma Lunn

16/07/2019

Eight in 10 (79 per cent) over 65s use online banking to manage their savings, according to Ford Money.

Research by the online savings bank found 61 per cent of over 65s prefer to bank online rather than in-branch, with 55 per cent logging in to check balances and move money once a week or more.

Ford Money data also shows the adoption of online banking among older savers, with more than 23 per cent of its customer base over 70-years-old, and its oldest saver aged 99.

Suzanne Lewsley, Ford Money’s chief deposits officer, said: “Generally, millennials are recognised as the main users of online banking services, and it’s often assumed older savers are missing out on some of the best online deals. However, the findings from this survey and our customer data demonstrate that this isn’t always the case. At Ford Money, we’re seeing significant adoption among an older group of savers looking for straightforward products and an easy-to-use service.”

The Ford Money study suggests over 65s are almost matching millennials when it comes to navigating online banking services and savings. While 86 per cent of millennials stated they find online banking easy, 71 per cent of over 65s agreed, with only 2 per cent saying they find it difficult.

In fact, the research reveals over 65s find online banking easier than other online activities. Just over half (55 per cent) of over 65s use the internet to book holidays, while less than half (48 per cent) use social media.

When it comes to which devices silver surfers use to access online banking, desktops and laptops were most popular with just over a third (36 per cent) of people using each type of computer. A quarter (25 per cent) of over 65s prefer to access their online savings using tablets or smartphones.



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